Everyone is unique. From the way someone takes their coffee to where they read their news—we all have personal preferences that make up who we are. What's wild is that most consumer technologies out there already know what we want—sometimes even before we do! If you've ever been served an ad on Amazon or have been recommended a show on Netflix, you've experience this firsthand. While it's less common in healthcare member engagement, it's certainly not a pipe dream—and should be on your radar for 2019. Healthcare, let's get personal(ized).