Health engagement is a multifaceted issue, making it difficult for health plans to strike all the right chords at all the right times. Although it’s challenging to create a compelling member experience, it’s absolutely essential.
Based on our experiences managing millions of member touchpoints and hundreds of campaigns, we’ve identified the key performance indicators for strong health engagement.
First and foremost on that list is incorporating the right health engagement platform.
Listen to Revel's CEO, Jeff Fritz discuss how a flexible health engagement platform can maximize your ROI and better evolve with healthcare changes.
As discussed in the video above, a strong health engagement platform needs to meet several critical criteria in order to deliver the best results.
Here are the 5 Must-Have Elements of a Strong Health Engagement Platform:
Providing healthcare services can create more data than many plans and providers can handle. It’s often complex and unstructured as well.
According to the McKinsey Global Institute, the right data analytics can realize more than $300 billion in savings annually to the US health system.
A strong health engagement platform can deconstruct information silos from various sources to deliver valuable insight, turning relevant data into actionable information.
2. Content Management
Healthcare consumerism is climbing, and good education is key to the right kind of member engagement. A successful health engagement platform provides members with the education tools they need to maintain healthy lifestyles.
A 2015 CDW survey reported that 74% of respondents would take a more active role in their own healthcare choices if they had access to better information online.
A consumer-centric model respects members’ desire to become more knowledgeable and make better, more informed choices regarding their own healthcare.
Meaningful contact with members is the most fundamental goal of an integrated health engagement strategy, but some forms of contact are counterproductive. Every health plan includes members whose preferences are as diverse as their demographics.
Hitting the wrong touchpoints is the easiest way to see engagement go down the drain. To be considered, health engagement platforms must be customizable for personalization to avoid member abrasion or worse, disengagement.
No industry today is as dynamic as healthcare. The right health engagement platform incorporates an architecture that demonstrates interoperability, but is also flexible enough to adapt to the changing needs of the health plan or provider. Costs are also lower, as it allows for changes without costly upgrades or system overhauls.
Health plans face constant unanticipated challenges. A strong health engagement platform can resolve a wide array of problems in a seamless fashion. It gets the ability to do so by being centered around a dynamic cloud-based system that can be adapted to suit the needs of the health plan.
A Commonwealth Fund study found that members who were less engaged cost 8 - 21% more to care for than their engaged counterparts.
A configurable health engagement platform minimizes effort and costs because it doesn’t need to be completely retooled for each new problem it encounters.
Want to learn more about the benefits of leveraging a flexible health engagement platform to drive better outcomes and boost your ROI?